I found this such an entertaining and well-written article; Can Success and Sex Sell Mindfulness? I hope you find it as riveting as I did.  I think she has raised some excellent questions for further reflection. The first thing that bothered me in the article was that I actually knew what the expression "side-boob" meant. I wish I didn't but I do, enough exposure to pop culture through Facebook and online research has me more mainstream slang-friendly than I would like. The other part that caught my attention was the author's surprise that mindfulness is being promoted through "success", I thought that was something common the last decade or so. My sense is that it is probably the most common vehicle for motivating and exposing mainstream people to mindfulness....